Beer & Me

Blogging the craft beer renaissance one brew at a time.

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Archive for the 'beer ads' Category

Jun 09 2008

Viral Beer Ads and Canadian Beer Lovers

Just want to point to a couple of interesting beer headlines today.

First is Beer makers increasingly turning to viral ads from the AP. It seems that marketing for beer works on the Internet. Stunning, right?

I know, I should have warned you to sit down before dropping that bombshell. I assumed that since you were already sitting at a computer…Do I assume too much?

And we have this – now, you really will want to prepare yourself for this news – Beer on the decline as more Canadians choose wine.

If, like me, your impression of the average Canadian began with Strange Brew then this will come as quite a shock. But the numbers don’t lie. As Canadain drinkers drink less beer, they are drinking more wine.

OK, I’m going outside to see if pigs are flying.

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